What we do, who it's for, and how the business works.

Mission

Develop Better Humans.

Sport is the entry point. Leadership is the product. Character is the advantage.

We help people become the kind of adults others want to follow. Sport gives us motivated people and real consequences to teach with.

• Same mission for a 14-year-old and a CEO.
• Measured in decades, not seasons.

Problem

Talent is developed. Character is assumed.

Athletes get world-class skill training and almost no leadership training.

Coaches are asked to develop people without a curriculum. So teams win games and still lose locker rooms.

• No standard for character in youth or school sport.
• Leadership training arrives 20 years too late.
• Speeches fade within a week.

Solution

Point Guard Leadership — a curriculum, not a keynote.

Seven trainable skills, taught in sequence, practiced in real environments.

Every session has a standard, a practice, and a reflection. That is what makes it repeatable across a team, a school, or a company.

• Workshops, cohorts, and season-long programs.
• Small groups. MBTI-informed.

Market

Five buyers. One curriculum.

Athletes, parents, coaches, schools, and organizations.

Youth and school sport is the entry door. The same framework moves upstream into corporate leadership, military transition, and financial literacy.

• Clubs and high school athletic programs.
• Schools, districts, and departments.
• Companies, nonprofits, and transitioning service members.

Business Model

Sell the program. Keep the relationship.

Family programs fund the brand. Institutional contracts scale it.

Every engagement starts with a discovery call, so scope and outcomes are agreed before anyone signs.

• Cohorts and individual tracks for families.
• Season or fiscal-year contracts for schools and companies.
• Renewal built in — development is annual.

Competitive Advantage

Lived authority in a category full of theory.

21 years in the Navy. Retired Master Chief. MBA. Certified MBTI practitioner.

Two decades of leading in real conditions, turned into a curriculum any staff can run.

• Proprietary Point Guard Leadership framework.
• Credentials that travel across sport, military, and business.

Revenue Streams

Services today. Products next.

Layered revenue keeps pricing accessible at the entry point.

Live programs carry the business. Digital products extend the same curriculum without adding hours.

• Cohorts, contracts, and corporate workshops.
• Speaking, licensing, and coach certification.
• Courses, assessments, and future app subscriptions.

Future Vision

A development platform, not a speaking career.

Human development, delivered daily — in person and in the app.

A certified network of coaches running one curriculum, so a family in any city gets the same standard.

• AI tools that make reflection a daily habit.
• Outcomes tracked years after the season.